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Preview Publish for date 2017-06-29

Date: 2017-06-29
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Adobe Acquires Mettle's SKYBOX technology
Making VR more accessible to Creative Cloud subscribers
Adobe Systems Incorporated today announced it has acquired all SkyBox technology from Mettle, a global developer of best-in-class 360-degree and virtual reality software. The acquisition comes at a time when increasing numbers of creators, global brands and media and entertainment companies are embracing 360/VR and are looking for seamless, end-to-end workflows for this new, immersive medium.

Cotton StrapShot EV1 Holster
Photographers need to be ready to take a photo at a moment's notice, but must be diligent in protecting the expensive equipment they are using. Ditching a lens cap for a cheap UV filter reduces the time it take you to go from camera off to click the shutter. Camera bags are chosen for their ability to keep gear safe and how easy they allow you to access that gear. If you are of an adventurous mind and spend your time hiking through the woods, casting a line in a river, or any number of outdoor activities, you face the same two problems but to more of an extreme. The Cotton StrapShot EV1 Holster is here to lend a helping hand.


Content Insider #522 - Entertainment Unleashed
TV Is Evolving to Meet the Needs of Content Producers, Viewers
I've never tried binge viewing. If I miss a segment of a show I don't break into a cold sweat. When a series disappears from our home OTT viewing schedule I shrug my shoulders and move on to something else. When the commercials come on I watch (and memorize) 'em. I know, it's a little wierd. My daughter on the other hand can't get enough video. She'll watch something on the TV while catching up with her favorite online video(s) and check out the important stuff on her iPhone. And neither of us even scratch the surface of what's available to watch. No one can because there are only 24 hours in a day. Content production and consumption is changing so quickly and niche viewing is becoming more important than mass audience no matter which screen people use.

Recreating 300's Epic Cliff Jump Shot By Fractal Visuals
Few shots were more iconic than the epic cliff jump shot in Zack Snyder's 300 when Leonidas is traveling to meet with the Ephors. The seemingly unreachable ledge that may just be within grasp, given the proper motivation, stuck with director John Byron Hanby, IV and 10 years later he was lucky enough to be able to pay homage to 300 while Fractal Visuals was making a short film to Silversun Pickup's "Ragamuffin." Hanby walks us through the process of how his team at Fractal Visuals accomplished the epic jump.

Shooting an Epic 80's Style Horror Film: Sophia Rivera shoots "Jack Lantern" with Blackmagic Pocket Cinema Cameras
For horror movie fans, there is something special about the 1980s. The horror movie genre was reborn and a new look and feel to a whole generation of horror movies was born. And that is what Sophia Rivera had in mind had in mind when she started to shoot "Jack Lantern." And to get the look and feel that she wanted, she choose to shoot with the Pocket Cinema Camera.

Content Insider #521 - Visible Flight
Drones Raise Filmmaking Opportunities
I always believe that less government is better but the recent ruling that you don't have to register certain "classes" of drones just doesn't feel right. The idea of anyone, everyone throwing a drone in the air without some ground rules on what they can do, can't do and what type of training they need is a little cause for concern. Somehow it just feels like the new freedom will come back and hurt people who use them to take exciting shots and make a living doing creative work. I could be wrong but still believe that kids who get theirs (ok dad got it for him) should get training in the rules of the road and regulations/requirements. Just hope his playing doesn't impact the M&E industry or business across the board.

"Fractal Visuals Produces Viral Unofficial Music Video for Silversun Pickups"
John Byron Hanby IV, founder of Fractal Visuals has released an unofficial music video for Silversun Pickups song "Ragamuffin". Fractal Visuals assembled a crew and set out on a four-day shoot in Terlingua, Texas just an hour north of the Texas - Mexico border. "We filmed everything using the RED Epic Dragon and wanted to capture the aerial footage with the same camera." Then in post they combined their skills with using Adobe Creative Suites After Effects and Premiere Pro, along with Blackmagics DaVinci Resolve. The results were stunning.

Content Insider#520 - Furiouser
Technology Drives Every Segment of the M&E Industry at NAB
There was something for everyone at NAB the way things are moving so rapidly. So we'll break down our discussion over several weeks...it's easier that way. TV is still where most people watch their content they just do it in a bunch of different ways. And thanks to all the online services that are cropping up there is new stuff to watch. That's good news for filmmakers as long as they can establish the right relationships. Yes that's the tough part but not half as tough as being a cable company and watching your "this show at this time" numbers shrink. Fortunately they also own the last 100, last 10 feet to the house so they have to shift their business model. Things are changing so fast you really don't want to go to sleep tonight because when you wake up....BAM!!!

"American Gothic" Captures Suspense and Creates Paranoia with Blackmagic Design
"American Gothic" is the latest project for writer, director and producer Stuart Connelly, whose previous projects include "Natural Selection" (2016) starring Anthony Michael Hall and Katherine McNamara and "The Suspect" (2013) starring Mekhi Phifer and Sterling K. Brown. Connelly and the film's DP Sherry McCracken selected a Blackmagic Production Camera 4K as their camera of choice.

Content Insider #519 - Content Value
Protecting Great Video Is Like Practicing Tough Love
I like free stuff as much as anyone and that's certainly true of video content. I even like the idea that someone is willing to underwrite my watching the content. Part of the reason is that I know most of the people who prepare that content for consumption are independent creatives not the "big company" - Netflix, Amazon, Sony, ABC, BBC, you name it. I'm glad TDO was told to go pound sand when he asked for a "little" ransom to give back Orange is the New Black. Hopefully others will say no to the hackers/cybercriminals so they know stealing may be fun but it's no way to make a living. It's time to protect your content...it's too valuable to pay for a second time!


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